My Best of #SocialFresh East

I attended the #SocialFresh East conference in Tampa earlier this week. The lineup was packed with impressive presenters on a wide variety of up-to-the-minute social marketing topics.

Though many attendees were online for the entire conference, I find that I get more out such sessions if I focus my attention on the presenter rather than on my laptop or iPhone. I did jot down a few key phrases to help me better recall each speaker and his or her topic.

  My Best of #SocialFresh East:

Don’t think social media. Think social marketing in the broadest sense. —  @JHCdigital aka Jesse Caitlin, eMarketer

Ask for the sale on social. — @ericboggs aka Eric Boggs, Argyle Social

Gradual scaling always wins. — @chuckhemann aka Chuck Hemann, WCG

Without a call to action, there is no marketing. — @kippbodnar aka Kipp Bodnar, HubSpot

Use social elements in all that you do. — @ScottMonty aka Scott Monty, Ford Motor Company

We need to concentrate on being social rather than doing social. — @jaybaer aka Jay Baer, Convince & Convert

Don’t have a Pinterest strategy. As with other platforms, have goals. — @ShaunaCausey aka Shauna Causey, Nordstrom

Assess your company’s social media readiness first. — @jquig99 aka Jane Quigley, StrategyJQ

Rather than being a community manager, become a social coach. #ElevateSocial — @adriandparker aka Adrian Parker, Intuit

Beware of measurement bias. Look rather than measure. — @cspenn aka Christopher Penn, WhatCounts

Ask one question per month to your list. — @cnmoody aka Chris Moody, Red Hat

Do a content audit upon choosing platforms. — @MatthewKnell aka Matthew Knell, AOL

Thanks to everyone for an incredible learning experience. — @cochrancreates aka Rebecca Cochran, Cochran Creative Group