Impressions

by Cochran

Have the Rules Changed?

I just unearthed some marketing tips I put together for a presentation over five years ago. Amazingly, I changed only a half dozen words to make these tips still applicable for today:

1)  For best results, use a combination of both active and passive marketing techniques. Active marketing — like social networking, cold calling and public speaking — should be mixed with passive techniques, such as online advertising, linking and search marketing.

2) Advertising should be viewed as an investment. The time to start advertising is when your company is doing well. Some companies begin advertising when their businesses are in financial trouble. By then, it’s often too late.

3) Stay focused. Come up with one sentence about what your company does well. Then, stick with your story. Consider Nike — they’ve been “Just Doing It” for years!

4) The most successful websites are simple. Make it easy for your prospects to get the information they need to make a buying decision.

5) Marketing is not an end unto itself. Focus your attention on marketing strategies that pay off. Concentrate your efforts on putting your ideas in front of people who buy what you’re selling. Change your strategy if you find you’re spending too much time marketing to the wrong group of people.

6) The best advertising addresses the needs of the audience — not the egos of the advertiser.

What do you think? Have the rules of effective marketing changed? Or just the tools we use?

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February 26, 2009 - Posted by | Marketing

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