Impressions

by Cochran

Keeping Your Page Content Updated and Fresh

Keeping your web page content updated and fresh is critical to attracting new customers. Doing so will also give former customers and formerly tentative shoppers a reason to return to your site and buy from you. New content entices the search engine spiders to scan your site and increases the odds that your site will appear in the rankings.

Depending on your on-line goals, investing in a content management system can be an effective use of marketing dollars. A content management system gives you the power to easily update all copy, graphics and other content within your site without any programming knowledge whatsoever.

A content management system, coupled with a strong SEO (Search Engine Optimization) plan, will allow you take an active role in driving more would-be customers to your website and choosing you over the competition.

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May 11, 2009 Posted by | Online Marketing | , , , , , , , , , , | 4 Comments