Impressions

by Cochran

4 Quick Steps To Effective Marketing

Today, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:

  1. Prototype like crazy. Faster experiments mean better results.
  2. Measure, but don’t over-measure. Use your gut, too.
  3. Re-tool and correct. Adaptability is key.
  4. Repeat.

The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.

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July 20, 2011 - Posted by | business, design, design thinking, Marketing, prototyping | , , , , , , , , , , , , ,

2 Comments »

  1. Simple yet profound…

    Comment by Sunday Morzeno | Sun of Z Music | July 20, 2011 | Reply

    • Thanks, Sunday. Best compliment I could ever receive…

      Comment by cochrancreates | July 21, 2011 | Reply


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