Impressions

by Cochran

But I Don’t Know What to Say…

I wrote this post a couple of years ago. After a colleague mentioned to me this morning that his biggest challenge with social media is “I don’t know what to say.” My post below was originally geared towards using Twitter, but I think we can apply these tips to any social media tool.

1. Be yourself.

2. Use your photo. If you use a logo or other avatar, I won’t get to know you. Unless you’re @HarvardBiz or @fastcompany, without that personal touch, I’ll probably lose interest and unfollow you.

3. Use your online bio to give potential followers a snippet of information about you. Your bio can make or break whether someone wants to follow you or not.

4. Whom you choose to follow reflects on you. Be choosy, and remember, as your Twitter strategy evolves and your standards change, you can unfollow anyone at any time.

5. Tell me something about you. This doesn’t mean “Here’s my company name, what I do and please buy something from me.” Tell me something about you. “Happy Birthday to you, Mozart” tells me you’re interested in classical music. “Meet you at the live music milonga tonight at 10” tells me you’re interested in tango. “Think you’ll appreciate today’s op-ed by @NYTimesFriedman on healthcare reform” tells me even more about what interests you.

6. Ask my opinion. Show that you’re interested in me, in how I think and in the issues that matter to me. “What do you think about the new iPad? Is it just an iFad or here to stay?”

7. Ask me what I’m doing. Questions like “What are you reading lately?” or “What are you listening to on your iPod right now?” can really start the conversation.

8. Do tell me what you’re doing, but do so in a way that reveals more about you. Rather than tweeting “I overslept this morning,” a more engaging tweet might be “Stayed up way too late last night reading Roger Martin’s new book, The Design of Business. Overslept, but it was worth it.”

9. Tweet your thoughts. Sure, re-tweeting is encouraged and adding links to other people’s content is an effective strategy. But, make it a priority to regularly post your own thoughts. What is important to you right now? Share that with me. At least 20% of the time, post tweets in your own words. Let me know you can think on your own, that you have opinions and that you truly wish to foster a relationship with me.

10. And, be yourself. (Did I mention that?)

June 15, 2012 Posted by | social marketing, social media | , , , | Leave a comment

My Best of #SocialFresh East

I attended the #SocialFresh East conference in Tampa earlier this week. The lineup was packed with impressive presenters on a wide variety of up-to-the-minute social marketing topics.

Though many attendees were online for the entire conference, I find that I get more out such sessions if I focus my attention on the presenter rather than on my laptop or iPhone. I did jot down a few key phrases to help me better recall each speaker and his or her topic.

  My Best of #SocialFresh East:

Don’t think social media. Think social marketing in the broadest sense. —  @JHCdigital aka Jesse Caitlin, eMarketer

Ask for the sale on social.@ericboggs aka Eric Boggs, Argyle Social

Gradual scaling always wins.@chuckhemann aka Chuck Hemann, WCG

Without a call to action, there is no marketing.@kippbodnar aka Kipp Bodnar, HubSpot

Use social elements in all that you do.@ScottMonty aka Scott Monty, Ford Motor Company

We need to concentrate on being social rather than doing social.@jaybaer aka Jay Baer, Convince & Convert

Don’t have a Pinterest strategy. As with other platforms, have goals.@ShaunaCausey aka Shauna Causey, Nordstrom

Assess your company’s social media readiness first.@jquig99 aka Jane Quigley, StrategyJQ

Rather than being a community manager, become a social coach. #ElevateSocial — @adriandparker aka Adrian Parker, Intuit

Beware of measurement bias. Look rather than measure.@cspenn aka Christopher Penn, WhatCounts

Ask one question per month to your list.@cnmoody aka Chris Moody, Red Hat

Do a content audit upon choosing platforms.@MatthewKnell aka Matthew Knell, AOL

Thanks to everyone for an incredible learning experience. @cochrancreates aka Rebecca Cochran, Cochran Creative Group

February 9, 2012 Posted by | Marketing, metrics, Online Marketing, return on social investment, social marketing, social media | , , , , , , , , , , , , , , | 1 Comment