Impressions

by Cochran

You. On Twitter. 10 Tips.

Last August, I wrote a post entitled “You is #1.” At that time, I was inspired by a new Yale study which revealed that “You” continues to be the #1 most powerful word in the English language, both online and off. “You” is personal. “You” attracts customers. “You” also attracts Twitter followers and keeps them engaged.

Here are my 10 tips on how You can enjoy more success on Twitter.

1. Be yourself.

2. Use your photo. If you use a logo or other avatar, I won’t get to know you. Unless you’re @HarvardBiz or @fastcompany, without that personal touch, I’ll probably lose interest and unfollow you.

3. Use your online bio to give potential followers a snippet of information about you. Your bio can make or break whether someone wants to follow you or not.

4. Whom you choose to follow reflects on you. Be choosy, and remember, as your Twitter strategy evolves and your standards change, you can unfollow anyone at any time.

5. Tell me something about you. This doesn’t mean “Here’s my company name, what I do and please buy something from me.” Tell me something about you. “Happy Birthday to you, Mozart” tells me you’re interested in classical music. “Meet you at the live music milonga tonight at 10” tells me you’re interested in tango. “Think you’ll appreciate today’s op-ed by @NYTimesFriedman on healthcare reform” tells me even more about what interests you.

6. Ask my opinion. Show that you’re interested in me, in how I think and in the issues that matter to me. “What do you think about the new iPad? Is it just an iFad or here to stay?”

7. Ask me what I’m doing. Questions like “What are you reading lately?” or “What are you listening to on your iPod right now?” can really start the conversation.

8. Do tell me what you’re doing, but do so in a way that reveals more about you. Rather than tweeting “I overslept this morning,” a more engaging tweet might be “Stayed up way too late last night reading Roger Martin’s new book, The Design of Business. Overslept, but it was worth it.”

9. Tweet your thoughts. Sure, re-tweeting is encouraged and adding links to other people’s content is an effective strategy. But, make it a priority to regularly post your own thoughts. What is important to you right now? Share that with me. At least 20% of the time, post tweets in your own words. Let me know you can think on your own, that you have opinions and that you truly wish to foster a relationship with me.

10. And, be yourself. (Did I mention that?)

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February 3, 2010 Posted by | creativity, design thinking, social media | , , , , , , , , , , , , , , , , , , , | Leave a comment

Life Lessons: The Music of Business

One year ago, one of my articles was published in an educational magazine of interest to high school and college-aged flute students and their teachers. (My former career was as a classical musician.) I had written the article not long after the passing of the well-known and highly-respected French flutist, Louis Moyse, my teacher and musical mentor of 30 years.

I came across the article again a few days ago and was taken by the fact that the musical “Life Lessons” I had shared with other flutists can easily apply to those of us in today’s business world.

What follows are 10 of the many memorable quotes I remember from Louis Moyse, followed by my translations. To apply the lessons to business life, I have added just a few words to my original writing and have shown them in parentheses.

  1. “This is your territory — mark it!” Find your place in the (business) world and make the most of it!
  2. “Start from nothing. Then, allow yourself to grow.” — Make knowledge and self-improvement your lifelong quest.
  3. “Don’t be a flutist; it’s much more important to be a musician.” — Look at the details, certainly, but don’t forget to focus on the broader (business) picture. Think strategically.
  4. “It may be marked ‘Grave’ but it’s not necessarily about death!” Don’t make things out to be worse than they really are.
  5. “You must learn to be your own teacher.” — You are responsible for your own destiny. Learn from your mistakes and move on.
  6. “You need to suffer!” With (business) experience comes understanding.
  7. “Be more free, like a sheep. Sometimes it helps not to have too much brains (sic),” — Trust your (business) instincts.”
  8. “There is no such thing as ‘instant flute’. You have to work at it!” — Success (in music or business) is not supposed to come easily.
  9. “Sometimes, the most difficult thing is to do nothing, —  Some things (in business) are best left alone.
  10. “Make it simple.” Clear straightforward (business) communication has a power all its own.

If you’re interested in reading the original article in its entirety, please email me: rebecca@cochrancreativegroup.com

January 12, 2010 Posted by | business, music | , , , , , | Leave a comment

Who Me? Use Twitter? 10 Reasons Why You Should

10 Good Reasons For Using Twitter
  1. To become a better listener
  2. To learn to say more with less
  3. To join in the conversation, globally
  4. To network, globally
  5. To allow your customers to get to know you
  6. To learn what others are saying about your company
  7. To attract new audiences
  8. To foster ideation
  9. To stay current
  10. To interact with society

Why and how do you use Twitter? I welcome your comments here or via Twitter. You’ll find me @cochrancreates.

November 13, 2009 Posted by | creativity, Marketing, Online Marketing, social media | , , , , , , , , , , | Leave a comment

You Is #1

Nope, that’s not a typo.

According to the Psychology Department at Yale University, “You” continues to be the #1 most powerful word in the English language. In today’s world of on-line communication, words are more important than ever. With Twitter, for instance, you are limited to a maximum of 140 characters per tweet. What you say is still important; how you say it and which words you choose continue to be even more important.

Keep your communications personal. Try to use “you” throughout each and every day. Use “you” when you send emails, tweets and thank you notes (remember those?). Use “you” in your blog posts, in your advertising copy and in lively discussion around the lunch table.

“You” is powerful. “You” is personal. “You” is still #1.

Let me know what you think and, for the record, here are the other nine bon mots according to the Yale study:

2. Results

3. Health

4. Guarantee

5. Discover

6. Love

7. Proven

8. Safety

9. Save

10. New

August 25, 2009 Posted by | Marketing, Online Marketing | , , , , , , , , | 2 Comments