Impressions

by Cochran

You Is #1

Nope, that’s not a typo.

According to the Psychology Department at Yale University, “You” continues to be the #1 most powerful word in the English language. In today’s world of on-line communication, words are more important than ever. With Twitter, for instance, you are limited to a maximum of 140 characters per tweet. What you say is still important; how you say it and which words you choose continue to be even more important.

Keep your communications personal. Try to use “you” throughout each and every day. Use “you” when you send emails, tweets and thank you notes (remember those?). Use “you” in your blog posts, in your advertising copy and in lively discussion around the lunch table.

“You” is powerful. “You” is personal. “You” is still #1.

Let me know what you think and, for the record, here are the other nine bon mots according to the Yale study:

2. Results

3. Health

4. Guarantee

5. Discover

6. Love

7. Proven

8. Safety

9. Save

10. New

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August 25, 2009 Posted by | Marketing, Online Marketing | , , , , , , , , | 2 Comments