Impressions

by Cochran

Social Networking for Business at Starbucks: An Insider’s Guide

I love coffee. I love strong, bold coffee. Starbucks is my cup of choice. I head over to my corner location every morning, rain, sleet, snow or shine. But, it’s not just about the coffee…

For me, it’s also about networking. As a small business owner, Starbucks has become an integral part of my workday. By spending a mere 10 minutes at Starbucks each morning, I’ve grown my business exponentially.

Here are 10 insider tips for making Starbucks your killer networking app:

1.  Choose well. Scope out various Starbucks locations for the best fit for what you want to accomplish. If you want to network with business owners, choose a location in an area close to (or enroute to) the types of companies you wish to do business with. Chances are, those business owners are making a coffee stop, too.

2.  Be consistent. Once you select your prime location, visit it consistently. When you become a regular, you’ll begin to develop relationships with other regulars.

3.  Scope out your prospects. Not unlike how we learned to observe and listen as we developed our Twitter strategies, I recommend observing and listening to other Starbucks customers for a while. This will help you determine who the regulars are, who your first networking targets might be and how to approach them.

4.  Make your first move at the bar. Of course, I’m referring to the condiments bar. In the short time that it takes to add cream and sugar to your cup, you can break the ice with many an interesting prospect. “Coffee…my one and only vice” works well for me. You may only get a grunt or a “have a nice day” out of the prospect at first, but considering most people are rushing off to the office, that’s a great start.

5.  Repeat daily. Continue to “break the ice” with new prospects. Keep your pipeline full. Even with one such encounter daily, your pipeline will fill quickly.

6.  Move up. At a second encounter, move up to a simple “Good morning,” as a way to acknowledge that you and your prospect now have a relationship.

7.  Advance to a higher level. With a quickly filling pipeline, you’ll soon recognize opportunities to advance the conversation to an even higher level. By your third or fourth encounter, you can offer a handshake and introduce yourself. Before you know it, you’ll be exchanging business cards.

8.  Vary your arrival time. As stated earlier, when it comes to networking, consistency is key. But, it pays to vary your arrival time occasionally by +/- fifteen minutes. This will help to broaden your prospect pool and allow for more repeat encounters.

9.  Make friends with your barista. Busy though they may be in the morning, the baristas can be some of your strongest networking allies. They know most of their customers by name and therefore, can help you out in the rare instance that you forget a name or two from your growing group of prospects.

10. Sit down. (This tip is for advanced networkers only.) Yes, I’m actually advocating that, rather than rushing off down the street with cup in hand, after leaving the condiment bar, you sit at a table and enjoy your coffee for 10 minutes. It’s a pretty simple habit to get into. Think of what 10 minutes of networking daily could do for your business. Pretty soon, you’ll be deducting your coffee costs as a true business expense!

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February 28, 2010 Posted by | social media | , , , , , , | 3 Comments