Impressions

by Cochran

The Web Is Still In Its Infancy

Don’t believe me?

Consider this: According to the Discover Small Business Watch, April 2009, 62% of businesses (that’s right, 62%) do not yet have websites. I found this statistic almost hard to believe, but, when I got over my initial disbelief, I looked at this in a positive light.

Probably, a good percentage of that 62% are companies that desire a web presence, but have just not been able to find the right partner to get them on-line. Lucky for them, it’s becoming easier and less expensive to establish an on-line presence and, in fact, if a company has been successful over the past ten years without being on-line, that surely speaks well of the company. And, for us marketing professionals, it also means there are still many good opportunities out there.

And, now consider this: 62% of Americans (there’s that number again: 62%!) with an internet connection at home, are still using dial-up. Many American families live in rural areas where high-speed lines have not yet been made available (hard to believe, I know!) and the high cost of service where it does exist prevents many Americans from enjoying it. So, for any business attempting to drive the average American consumer to their website, it is still critically important to keep your site easy to use, uncluttered and dare I say, basic.

The web is still in its infancy. Stay awake. There is much yet to learn.

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July 21, 2009 Posted by | Online Marketing | , , , , , | 3 Comments

Keeping Your Page Content Updated and Fresh

Keeping your web page content updated and fresh is critical to attracting new customers. Doing so will also give former customers and formerly tentative shoppers a reason to return to your site and buy from you. New content entices the search engine spiders to scan your site and increases the odds that your site will appear in the rankings.

Depending on your on-line goals, investing in a content management system can be an effective use of marketing dollars. A content management system gives you the power to easily update all copy, graphics and other content within your site without any programming knowledge whatsoever.

A content management system, coupled with a strong SEO (Search Engine Optimization) plan, will allow you take an active role in driving more would-be customers to your website and choosing you over the competition.

May 11, 2009 Posted by | Online Marketing | , , , , , , , , , , | 4 Comments